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咪咪色导航

Know your sender reputation.
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Know your sender reputation.
Know how to improve it.

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Get free access to the full Sender Score reports for an IP or Domain by registering for an account.

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Your Sender Score is like a bank running your credit score to gauge your credit history but measures the health of your email program. Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address.

Mailbox providers take a lot of metrics into consideration to determine your sender reputation including spam complaints, mailing to unknown users, industry blacklists, and more.

What is Sender Score?

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Once you know your Sender Score, you will have actionable insight on how to improve your reputation and inbox placement in partnership with Return Path’s deliverability solutions.

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Whether you are on the high or low end of the Sender Score spectrum, there’s always room for improvement.

Sender Score < 70

You need to repair your sender reputation. Download the Hidden Metrics of Email Deliverability to understand the engagement-based metrics mailbox providers are using determine which senders get in the inbox.

Sender Score > 70

Continue following industry best practices and optimizing your email program. Download the Email Marketing Lookbook to learn how to build and run an effective email program.

Sender Score > 80

You have a great sender reputation, and you may qualify for our Certification program, the industry-leading whitelist. Learn more about the Return Path Certification program.

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